Conference News learns how tech platform , Grip , revolutionised networking for a global event

ow do you help busy TV executives from companies like Netflix , Disney + and HBO Max win the ‘ streaming wars ’? Simple . Use artificial intelligence to match them with TV producers who have hot new shows to sell at the biggest event in TV , MIP Cancun . The objective was clear . RX France wanted to bring together over 500 busy VIPs , like the producers of the hit Netflix series , Narcos , in the same room to network , have over 2,000 meetings and conduct deals .

It was all about establishing and tracking these valuable business relationships made between participants . To do this , RX France needed to bring the right people together , at the right time and right place .

The platform RX France turned to Grip ’ s MustMeet , an automated meeting scheduler powered by AI , to make

“ Excel is a powerful tool , but now we really need to have a matchmaking platform . I don ’ t want to imagine doing the event manually .”

business relationships happen at its event . MustMeet provides an efficient way to run pre-scheduled meetings at hosted buyer-style events .

In the past , organisers of these meeting-based events would use pens and post-it notes to match the right buyers and suppliers with each other to meet and do deals . This was extremely time consuming and was potluck if the right buyers and suppliers matched with each other and had a valuable meeting . But thanks to MustMeet , all this has changed .

Grip ’ s advanced matchmaking and networking AI means events are now more productive for buyers and suppliers , with millions of dollars in deals being done at each event .

It usually takes a couple of rounds of revisions to create an agenda that suits everyone , but with Grip ’ s suggested agenda , fewer changes were needed and meetings were simpler to organise . In addition , Grip ’ s software suggested locations for each meeting , put it in participants ’ calendars and allowed them to rate their meetings . This resulted in MIP Cancun smashing objectives :

● 75 NPS score ( the highest ever recorded for this event )

● 2,418 meetings booked before the event even started

● 97 % active participation

What they thought Morgane Horellou , digital product manager , RX France , said : “ Excel is a powerful tool , but now we really need to have a matchmaking platform . I don ’ t want to imagine doing the event manually .”

Tim Groot , founder and CEO , Grip , added : “ Grip ’ s goal is to enable the most valuable business relationships possible . We do this by using technology to help event organisers across the world bring the right people together , at the right time and right place . That ’ s why our work for RX France to deliver a world-class Hosted Buyer Programme is so important .” CN

Event details

Client name : RX France Event name : MIP Cancun Date of event : November Number of delegates ( live / online / hybrid ): 500 Type : In-person hosted-buyer event