Conference News Supplements The Tech Factor Supplement | Page 9

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Myth 3: It won’t solve
all my needs Myth 4: My data is
not safe Myth 5: It is too
complicated
We could look at this
statement in a couple of
different ways. For meeting
topline demands, whether
it’s driving ticket sales or
satisfying sponsors, every
new feature released by an
event technology provider will
have been made to solve a
problem. The job of the
organiser is to find a partner
that can listen to their
requirements and advise on
the best course of action.
When considering a more
bespoke set of needs, we’ll
raise that customisation is
one of the biggest trends
unfolding within the event
tech space. Buttons and
features can now be added
and removed in a few clicks
of a button. Whitelabel
solutions make it possible to
build a tailor-made app,
website or registration
process. We’re in the age of
personalisation, and
attendees aren’t the only
ones taking advantage. The ongoing threat from
cyber criminals has
increased the pressure on
event technologies to invest
in advanced data protection
measures. As such, most
tools will feature high levels
of encryption, 24/7
monitoring and be the
subject of frequent
perimetrical tests.
Much like with any
industry, large-scale hacks
and breaches do still
happen. But we’ve personally
seen a big decline in those
attributed to poor technology. Event technologies have
ventured down a similar route
to websites over the last 10
years. Their stock has risen
from a combination of factors,
but we’d cite their newfound
accessibility as a driving force.
In a move echoing
website-builders like
Squarespace and Wix,
modern-day platforms are
code-free and designed to
empower non-technical staff.
Organisers should be able to
create and amend user-facing
pages on their own accord and
without a cry for help to their IT
department.
The myth that event
platforms bring
little beyond minor
operational
efficiencies is living
a charmed life
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Technology
Myth 6: It doesn’t bring
enough value to my event
The myth that event platforms
bring little beyond minor
operational efficiencies is living
a charmed life. Whether it’s
driving attendances, saving
time, saving money or
increasing sponsorship
revenue, every feature on every
platform is designed for a
specific purpose.
The real challenge for event
organisers is to wade through
the crowd of options to find the
best possible match. Provided
they have an idea of what value
means to their team,
organisation and events, they
will invariably find something
that hits the mark.