14
Scotland
How Scotland
is promoting itself
Rory Archibald, business development manager,
outlines how Scotland has kept itself in the spotlight
cotland has always
been a confident
nation. Confident in our
heritage, traditions and
craftsmanship.
Confident in the ideas that emerge
from the collaboration that
Scotland can generate thanks to
the size of our country and our
proximity to each other.
We’ve always been proud of the
innovations and inventions that
have emerged from Scotland. Give
any Scot a chance and they will
reel off a list of inventions – from
penicillin to the television – that
were born here. We are home to
some of the oldest universities in
the world.
We like to say that innovation is
in our soul.
Scotland’s innovation credentials
in many industrial sectors are
second to none, whether it’s
technological areas such as
renewable energy, medical
imaging and life sciences or
creative innovations in art &
design, computer games,
architecture and software.
Now a new wave of pride and
confidence in our pioneering
innovation is at the forefront of the
promotion of Scotland as a
business events destination.
The link is clear. Conferences,
meetings and events inspire
collaboration, connections, new
ideas and the exchange of
information. These are all the
essential requirements for
innovation in both the academic
and business worlds.
“A new wave
of pride is at
forefront of
promoting
Scotland
as a
business
events
destination”
Over the last two years, Visit
Scotland Business