Conference News Supplements Meet the Midlands Supplement | Page 11

Shifting up
a gear
Conference News explores the British Motor
Museum’s event offering
11
Aftersales
Meet the Midlands
Dealers
Conference
made use of the space at the British
Motor Museum.
Outline your event:
Our dealer group aftersales
conference is a yearly meeting of
aftersales representatives from our
dealer network, where we review the
year’s activities and proposed plans
for next 12 months.
Who were your delegates?
Mainly representatives from dealers,
such as service managers, dealer
principals, warranty controllers as
well as representatives from our
business partners.
Why did you choose the British
Motor Museum?
Location, parking, accessibility and
the flexibility of the venue. We
wanted to be able to have vehicles in
our main meeting room as well as a
small exhibition area for partners
and suppliers.
he British Motor
Museum boasts
over 2,000sqm of
conference and
exhibition space.
The venue, which recently had a £2m
refurbishment, features a rooftop
Sky Suite with a private roof terrace
and bar area, that includes
panoramic views across the
Warwickshire countryside with
capacity for up to 200 delegates
theatre-style and 240 for dining.
The Conference & Exhibition Suite
seats up to 600 theatre style, and
the Lecture Suite seats up to 200.
Both rooms benefit from vehicular
access for product launches and
showcases and can be split or
partially divided into two smaller
rooms. The venue’s flexible room
arrangements also include a
680sqm Exhibition Gallery, with an
additional 18 rooms for smaller
meetings seating up to 50 delegates.
The external event space covers
Above: MG dealers pack
out the room at the British
Motor Museum
Website:
www.britishmotor
museum.co.uk/
venue-hire
Phone:
01926 649649
Email:
bookings@
britishmotor
museum.co.uk
9,700sqm of hard standing land
which is licensed for up to 5,000
visitors, making the British Motor
Museum a suitable environment for
outdoor events, ride and drives, as
well as meetings, conferences,
exhibitions.
All profits generated by
conferences and events are donated
to the British Motor Industry Heritage
Trust, ensuring a valuable
contribution to the care and
conservation of British motoring and
its social history.
Case study
Client: MG
Event: MG Aftersales Dealers
Conference
Date: November 2019
Peter Litherland, technical, warranty
and customer services controller,
speaks to CN about how MG’s
www.conference-news.co.uk
What impressed your delegates?
All delegates were very impressed
and we had lots of comments on
how good the venue was. The food
was excellent and the staff were
extremely helpful with everything.
Were your objectives met?
Absoltuely. The event was the best
one we have run to date. The PA
system in the room was very easy to
use and the sound level and quality
was perfect.