Conference News Supplements London Supplement | Page 18

18
London
Smart move
Huawei calls in at The Mermaid
Client:
Huawei,
Smartcom
(Hong Kong)
Event:
Launch of
Huawei’s latest
smartphones to
EMEA global
market
Delegates:
600
rief
Huawei is a leading global
information and communications
technology solutions provider, who host
global product launches and experiential
learning experiences to introduce new
products and share latest insights and
developments.
Huawei transformed the venue to
replicate company branding as if it were
their own head office, as they launched
the ‘Honor 7X’ and ‘View 10’ smartphones
to the full EMEA Market.
The Mermaid London was the selected
venue for its blank canvas capabilities,
versatile spaces, and its accessible
location in London.
Execution
The full venue takeover included use of
The Mermaid London’s adaptable event
spaces; Auditorium, Foyer & Mezzanine,
Upper River Room, Lower River Room,
Queenhithe and Newgate Suite.
Throughout the 3-4 December, the events
team at The Mermaid London, Huawei
and FreemanXP, a global brand
experience agency, staged run throughs of
the event and finalised all pre-event
set-up.
The official launch of Huawei’s
smartphones, ‘Honor 7X’ and ‘View 10’.
Guests arrived through the Foyer which
was set up with branded registration
desks and boasted an aqua blue lighting
display.
During the main product launch in The
Mermaid London’s Auditorium, a 12m x
4m HD back projection screen with a
WATCHOUT system was set up alongside
pre-positioned rigs, that produced a full
bespoke lightshow including lasers and
gobos revealing Huawei branding.
An LED HD display screen was set up in
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the venue’s Mezzanine space, showcasing
live keynote sessions and the product
launch to overflow guests. This space was
also used for product displays and
networking opportunities.
Both the Upper and Lower River Rooms
were branded for exclusive product
experiences after the official launch event.
The Newgate event spaces were used for
media interviews, group learning sessions
and photo opportunities with key note
speakers and VIPs.
Testimonial
Donald Liangwenjun, Huawei,
Smartcom, commented: “The Mermaid
London is a versatile venue with enough
space for different purposes in organising
events with 600 guests.
“For us accessibility is importance, and
the venue is in a perfect location close to
public transportation.”