5
Dedicated Venues
Working with the city
Kathleen Warden, director of conference sales, on how the SEC works
with Glasgow to help it understand the value of the industry
approach can add huge amounts of
value by exercising the link between
medical universities, research
centres and hospitals.
The SEC delivers £400m to the
Glasgow economy, and £227m to
Scotland and £136m to the UK.
With key city representatives close
to our business, retaining and
building on the success that the
SEC delivers remains front and
centre in the city’s economic
landscape, paving the way for
potential future investment and
development in the campus. It also
ensures that as a city we take a
holistic approach to infrastructure
development, creating a
well-planned and connected city,
that supports the delivery of events.
he Scottish Event Campus
(SEC) works with the city at
very senior level. Indeed, the
leader of the Council sits on
the SEC Board, and so the value of
our industry is understood and
supported at the highest possible
level. Further senior representatives
from the city are on our Board,
facilitating a close harmony between
SEC ambitions and city direction.
Not only does the SEC directly
benefit from the Scottish
government’s good understanding of
the events sector, but so, too, does
the wider supporting business,
academic and research community,
and this has been central to creating
a city that is highly responsive and
adaptive to the changing demands of
the industry, which ebb and flow with
changes to the global economic and
political environment.
It’s well known across the industry
that the SEC and Glasgow work hand
in glove. The relationship is so strong,
that it is often referred to as ‘Team
Glasgow’. On a daily basis, dozens of
calls and emails flow between
Glasgow Convention Bureau and the
SEC – we understand our common
goal, and GCB is aligned with our
strategy and shares our vision.
It’s important to recognise where
business events fit within a ‘city’
infrastructure, Glasgow is a city that
completely understands and
appreciates events, but this isn’t just
at a civic level. What is often more
important is that connection and the
value that is felt by professional
communities. For example, our team
www.conference-news.co.uk
Above: SEC Meeting
Academy
Left: The Armadillo (left)
and Hydro (right)
Below: The Armadillo at night