CN Agency Awards 13
Innovation Award –
with Cvent
WINNER: INVNT
otable example
INVNT partnered with Samsung and Cheil
Worldwide to launch its Galaxy Note9, as
well as its S Pen, Galaxy Home Speaker, Galaxy Watch
2, and multi-device experiences.
The nomination read: “We managed the venue
sourcing process and collectively decided on a seating
arrangement that would complement our stage
design. It featured a seven-part ensemble of LED
surfaces, including a 106x50-foot main screen;
80x50-foot LED stage; the venue’s four Jumbotron
screens and another two rings of LED were
strategically placed around the arena.
“These elements created a unique perspective
where the products floated holographically across the
LED Surfaces. This experience was accentuated by
interactive LED wristbands from Pixmob, which lit up
and changed colour in response to audience
movements and the content displayed on screen.”
What the judges said
“INVNT is comprised of people who are dedicated to
learning, passionate about coming in to work every
day, aren’t afraid to take risks and don’t settle for
average. It’s not an age thing, it’s very much a mindset
and belief system thing. Evidence: Samsung
unpacked. Overall very impressive with the LED
staging, camera work, on stage attendee presence
Outcomes: the first six weeks of the site going live,
there were 669 registrations of users who have
created an account on the site. This surpassed the
target of 100 registrations a week by 11.5%.”
Best Start-up Agency –
with Café de Paris
WINNER: TEN6 Creative
ho’s in charge: Matt Culverhouse
After a career that ranged from theatre
production to hotel management to
corporate conferences and sporting events, Matt
Culverhouse wanted to put an agency together that
allowed him to exercise his creative interests as well as
providing a personal and outstanding customer
experience to all clients.
Achievements
TEN6 has been incorporated in the US, allowing the
company to continue to build its team and increase the
number of freelancers. There are plans to open an
official West Coast office during Q3 of 2019 and add to
an already impressive US footprint.
The company is currently forecasting turnover of
£3.5m in 2019, thanks to a current retention rate of
100% of 2017 and 2018 repeat business.
What the judges said
“Ten6 Creative were the stand-out agency due to their
growth, international scope, and examples of
technological innovation.”
www.cnagencyawards.co.uk