54 Case study

Delegates all revved up at MK-7

Our correspondent Kristyna O ’ Connell joins the fast lane with a case study from Milton Keynes

rawn by the exciting and adrenaline-fuelled world of Formula One , innovative technology company Dexory looked to Oracle Red Bull Racing ’ s venue MK-7 , and its Events Team to host a recent two-day showcase . The company sought a contemporary setting that met both its B2B and internal communications objectives .

During the first day , a space was required for exhibiting to good effect the brand ’ s robots to clients , and the MK-7 Warehouse offered the perfect flexible area for demonstrations .

For Dexory , MK-7 not only presented a dramatic backdrop for its event , it also afforded a range of added extras .

Attendees were treated to an appearance from guest speaker , Owen Carless , head of mechanical simulation at Red Bull Powertrains . He spoke in depth about ‘ innovation without fear ’ and the session was so well received that the organisers asked him to return for the second day .

The event also incorporated tours of the reigning Constructors ’ World Champions ’ Milton Keynes Campus – providing once in a lifetime access to the behind-the-scenes workings of the design and manufacturing process of an F1 car , through to development . The teambuilding activity continued in the same vein , with employees split into teams competing to build the nose cone of an F1 car .

“ The event incorporated tours of the reigning Constructors ’ World Champions ’ Milton Keynes campus ”

Team building involved putting together a nose cone of an F1 car

“ We were keen to ensure the venue for our events brought together the nature of data-driven technology of robotics and automation , as well as highlighting high performance like a Formula One team . The factory tours , speaker and teambuilding all helped us to build an engaging programme that was well received by both staff and clients alike ,” said Dexory ’ s director of marketing , Jackie Bibby .

Locally sourced menus were tailored to content and created in collaboration with onsite caterer , BaxterStorey . Final selections included a rustic sandwich lunch menu and selection of canapés . CN

Date of event : 18-19 January 2024

Format : One-day client conference followed by a day of teambuilding activities

Client : Dexory , a London-based technology company

Event objective : Split across two days , the first session aimed to showcase the business ’ s new products to clients , while the second was dedicated to staff teambuilding . No . of delegates : 150 www . conference-news . co . uk