29 Event Tech
EVENT VISITORS MORE TECH-SAVVY , SAYS EXCEL RESEARCH
he ExCeL London venue has released key visitor insights , revealing event visitors are eco-conscious , tech-savvy and seek Instagram-worthy experiences .
The research , in collaboration with YouGov , revealed that UK audiences are primarily millennials and highly active on social media , with almost a quarter of attendees being Gen Z . While 65 % said they didn ’ t mind paying a higher price for products that benefit the environment , 63 % agreed that electric vehicles are the future , and 51 % stated they are often the first in their friend group to try new tech products .
Seat Unique secures investment from athlete-led venture capital firm
Ticketing and hospitality platform Seat Unique has secured investment from The Players Fund , the UK ’ s first athlete-led venture capital firm .
The Players Fund , founded by the likes of Ben Stokes , Dame Jessica Ennis-Hill and Stuart Broad , aims to connect the world of sports with the realm of start-ups .
Founded in 2019 by CEO Robin Sherry , Seat Unique was recently ranked as the fourth fastest-growing tech start-up based on revenue growth in Sifted ’ s 100 : UK & Ireland in 2024 .
Sherry said : “ The funding highlights the continued boom we ’ re seeing in the experience economy , where the demand for live experiences continues to soar .”
CHS Events extends RefTech partnership
CHS Events has extended its long-term partnership with registration solutions provider , RefTech to cover four more shows over the next two years . The extension to an existing partnership that dates back to 2017 , began with CHS Leeds , which took place on 23 April at the Royal Armouries .
Software development company Iventis has been commissioned by the West Midlands Growth Company to create ‘ digital twins ’ of 10 venues , including Resorts World Arenas and Edgbaston Stadium .
The digital models were premiered on the region ’ s exhibition stand at the Sport Accord World Sport
RefTech managed online registrations for the one-day event covering the events and hospitality market . It also handled the hosted buyer approval processes and diary management , plus on-site badging . Additionally , RefTech ’ s ScanPods were
& Business Summit in Birmingham on 7 April .
Leaders of global sports federations and governing bodies were able to explore rooms and spaces without having to visit in person , also allowing prospective clients to trial different layouts , seating , and security arrangements . Iventis CEO Joe Cusdin said : “ The Midlands has some used onsite for entrance scanning and verification for controlled areas such as the hosted buyer lunch .
RefTech will also manage online registration , on-site badging and hosted-buyers at CHS Birmingham , which takes places at ICC Birmingham on 29 October .
Digital twin to offer extra perspective on Midlands venues
of the biggest and best events venues in the UK , as demonstrated at the Birmingham 2022 Commonwealth Games . But no matter how good the venue , it won ’ t even get on the shortlist if event organisers can ’ t visit the venue to check it out , which can be difficult if they are based overseas .” www . conference-news . co . uk