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nuances that surround each relationship . This is what real SMM is all about : It ’ s about being efficient . It ’ s about being useful . It ’ s about creating value . But never at the expense of quality of work , service or creativity . |
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workable solutions as you move through the process . This kind of back and forth requires a deep level of honesty and trust that can only be achieved by building great relationships over time .
Tailored service Over the last 12 months , Strata has made several strategic acquisitions and we have recruited highly experienced and talented professionals who will support our growing global roster of clients – our partners – with their business goals .
Each brand offers clients an exceptional and comprehensive range of support . This collective offering is one of the reasons why I ’ m particularly excited to take on this new role . I ’ m working with brilliant minds and this support network will enable me to listen to what it is that our clients want and
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“ Real SMM is all about being efficient . It ’ s about being useful . It ’ s about creating value . But never at the expense of quality of work , service or creativity .” |
specifically tailor our service to each client and their unique projects . And this brings me back to my key values . You can only achieve great things if you value people on every level across the industry ecosystem ; if you ’ ve taken the time to build each client relationship and if you truly collaborate and consult with your colleagues and industry partners . It takes a village !
Consultative approach Being consultative is key . The events industry is all about relationships , so spending time with people ; colleagues to understand their strengths , and clients to understand the things that keep them awake at night , is paramount if making a difference is the goal . It ’ s all about people – that village – your client , their internal stakeholders , their relationship with their colleagues and their relationship with their audience .
The real nitty-gritty and the
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Vision and value We are living in interesting times that present challenges for the industry . But there are challenges in any given field , and we can choose to view the issues we ’ re facing as opportunities for constructive conversation and debate , for co-operation and a chance to find new ways of working to build resilience .
As event and meetings professionals , it ’ s our job to define – alongside our clients – the pace of their meetings and events strategies . Not everyone enjoys change , and it may take some longer than others to adapt to new ways of thinking and working . The last few years have provided me with renewed faith in people ’ s ability to adapt and to change , and if we take the time to have proper conversations , applying empathy and kindness and if we adopt a hospitality prized , client-led and colleague-alongside approach , we can achieve the dream vision and add value too . CN
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