Siemens ‘ Transform 2022 ’
Siemens hosted its first ever UK and Ireland customer event – Transform 2022 - at Manchester Central , bringing together more than 1,700 customers , employees , and industry leaders for two days of knowledge sharing and networking .
“ Our ‘ Transform 2022 ’ event was not only our first UK and Ireland event of its kind , but it was also our comeback after a twoyear hiatus , so we wanted it to be an epic experience , and Manchester Central ’ s incredibly versatile , world-class facilities allowed us to do this and more .
We were so impressed with everything about the venue ; the location , in-house catering , unique character of the building and particularly , the professionalism of the venue team whose attitude , expertise and support ensured the seamless delivery of an unforgettable event .”
Isha Christley Transform 2022 Project Manager
Their biggest and most exciting event to date , Siemens enlisted the help of Top Banana to create an immersive journey for attendees in 1,000sqm of the venue ’ s iconic Central Hall .
The versatile column-free space allowed for maximum creativity and the space was filled with a diverse range of interactive elements to ensure energy levels were high throughout the event :
— Cinema-style hall hosting two 143-inch screens under violet lights , creating an immersive experience
— Intimate workshops and industry talks strategically placed around the hall for guests to enjoy industry leading discussions whilst surrounded by inspiring tech
— More than 170 demo stands filled the hall , including the first ever UK showcase of the Siemens ‘ Xcelerator ’ business platform
Making further use of Manchester Central ’ s vast 10,000sqm Central Hall , Siemens were able to host a gala dinner in a connecting space ; allowing for a seamless delegate journey as guests entered the venue and toured the main conference and exhibition before ending in the dinner area to be seated for the evening .