Tim Collett , managing director , WRG |
David Crease , creative director , Wonder |
Emma Grant , global events strategist , Moodys |
Anisha Tansley , junior content and comms producer , Owl Live |
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Tim Collett , managing director , WRG , encourages event planners to think about the ‘ why ’ when deciding an event ’ s format . He discusses the pros and cons of live events . P11 |
David Crease , creative director , Wonder , talks all things cost . Despite restrictions , agencies should aim high and harness their creative thinkers for budget friendly briefs . P17 |
Emma Grant , global events strategist , Moodys , explains the benefits of audience profiling . She says by capturing attendee data , you can understand and engage them more . P25 |
Anisha Tansley , junior content and comms producer , Owl Live , believes agencies need to purposed focused in order to attract the next generation of eventprofs . P43 |