or the past 40 years , Party Ingredients has catered for all types of events in and around London . To learn more about the secret to its longstanding success , as well as gain insight into its recent rebrand , I sat down with its managing director , Tim Cramp .

“ Party Ingredients started off catering for private parties . But over the years we ’ ve grown and expanded our offering . We ’ ve started working in a host of different London venues – like Royal Palaces , the Guildhall in the City , stately homes and museums ,” reveals Cramp .

Party Ingredients also now manages four city Livery Halls , including Apothecaries ’ Hall , Barber-Surgeons ’ Hall , Carpenters ’ Hall and Saddlers ’ Hall . “ We ’ re responsible for marketing them and doing all the catering within them ,” he adds . “ Overall , we have a really wide portfolio of locations that we work in .”

When it comes to the client side of things , the events catering company prides itself on its bespoke approach . “ We always insist on talking face to face , rather than receiving the brief via email . This helps us understand what the client really wants . Our attention to detail is like no other , which is really important when it comes to events . We have a great team of event professionals who deliver to the very highest standards ,” says Cramp .

Rebrand and refocus “ Being a 40-year-old business ,

Tim Cramp

“ Our attention to detail is like no other , which is really important when it comes to events .”

however , sometimes has its drawbacks ,” Cramp tells me . “ Some people think that it can mean you ’ re old fashioned . But that ’ s not true for us .”

This is evident when looking at Party Ingredient ’ s core values . “ We like to think we are continuously progressive . Although we ’ ve got this tradition and 40-year history , we ’ re always looking forward , we ’ re never looking backwards . We ’ re embracing all the new technologies and techniques ,” says Cramp . At the end of 2021 , Party Ingredients became part of the Searcys family . “ After being independent for so long , it seemed like the right thing to do post-Covid-19 , to have the support of a larger company to help us grow ,” explains Cramp .

The shared company values also supported a smooth transition . Like Searcys , Party Ingredients is ‘ proudly British ’ and ‘ socially conscious ’. “ We fly the flag for British produce , which resonates even louder because of the Kings ’ Coronation . We also believe that no events should come at the expense of the planet . Everything we do is through that sustainability lens ,” says Cramp .

Part of joining Searcys included a complete rebranding of the catering company . He says : “ Our look is now more modern , sophisticated and elegant – which is demonstrated by our new our website , and of course , our new dishes developed by our chefs for the 2023 summer season .” CN