igabox Productions is an independent , full event production company that fuses the gap between creativity and technology . Working directly with brands and agencies , it brings a wealth of experience and technical knowledge to corporate events , conferences , exhibitions , media events and live events in the UK and Europe .

The team provides experienced full event production and trade services including the dry hire of all its audio-visual equipment . Bigabox Productions ’ inventory and years of experience gives it the unique ability to serve a range of clients , in multiple sectors , from concept through to delivery .

To understand the role technology plays in event design and attendee experience , Conference News sat down with its marketing and communications manager , Sian Teasdale .

Creativity and technology When talking about fusing the gap between creativity and technology in events , it involves leveraging technical tools , processes , and innovations to enhance the impact of events and experiences .

The ambition encompasses collaborating with our clients to incorporate their creative elements and intention into the event design , production , and execution , and leveraging technology to enable and amplify those elements . This results in unique , immersive , and interactive events that captivate attendees and leave a lasting impression .

In the past , creativity and technology have been viewed as separate domains , with creativity associated with the arts and technology associated with engineering . However , in today ’ s rapidly evolving digital landscape , the boundaries between creativity

Tobacco Dock

Kosmos , Berlin

“ In the past , creativity and technology have been viewed as separate domains […], but now the boundaries are increasingly blurred .”

and technology are increasingly blurred .

Now , there are multiple ways they can mutually reinforce and complement one another . For example – Event design : Technology is used to create innovative event designs that push the boundaries of traditional event setups . Clients are coming to us with interactive installations that engage attendees . They are also asking for projection mapping , which can be used to transform event spaces into immersive and dynamic visual experiences .

Interactive experiences : Increasing in popularity is the ability to enable interactive experiences that encourage attendee participation and a sense of expression and exploration . For instance , using event apps , digital platforms , or social media walls to