Radisson Hotel & Conference Centre London Heathrow |
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sourcing more efficient and to to help Radisson Hotel Group ’ s clients save time for every booking .
Christine said : “ We ’ re all time poor , not just our clients , but also our team members , we don ’ t have the same level of resource that we had previously . Clients want to be able to save that time and they have been booking online bedrooms for decades , in the same way they ’ ve been booking airline tickets for decades .”
The intent Instant book is part of a wider theme within the events industry , organisers need to raise the bar and offer something exceptional to attract people to events . A route to this is eliminating the low-value administrative tasks tasks and focusing on added-value processes . With instant book , much of the base-level interactions
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are handled via the online platform . Christine expanded upon this point , she said : “ Our aim is to take away from the smaller interactions that the customer doesn ’ t want and that don ’ t deliver revenue .
“ We want to allow the team to spend time with the customers that do want to talk to us in more detail on larger bookings that deliver higher revenue .”
This drive towards the future of booking solutions is a big step for the venue brand , whether this will be a strategy adopted by the industry as a whole remains to be seen . However , Christine said : “ I think we ’ ll certainly get to the point where it ’ s the norm . Whether it be the larger chains , smaller domestic companies or individual independent hotels , they will have to take this step .
“ Many of us probably can ’ t remember the days where you had
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“ Many of us probably can ' t remember the days where you had to ring up to book your reservation for a bedroom . Now for rooms you can only book online and it will come to meetings and events .” |
to ring up to book your reservation for a bedroom . Now for rooms you can only book online and it will come to meetings and events .”
What will set ‘ Book it Easy ’ apart in this eventuality is how it partners with Radisson Hotel Group ’ s sustainability projects , which presents and offsets the carbon emissions caused by meetings and events at its venues .
Pointing out that Radisson Hotel Group “ automatically offset the carbon footprint for every single meeting and event that takes place with any of our hotels worldwide , at no cost to the organiser ;” Christine highlighted the importance of sustainability to the company .
She continued : “ Sustainability is on everybody ’ s minds , so I think having an offsetting plan in place shows that a company the size of Radisson Hotel Group is committed to the cause .” CN
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