27 Feature reach into areas including public policy and sector growth , working with regional administrations and stakeholders .”
But what ’ s a destination without its people ? That ’ s where the UK in particular shines through , it ’ s the people that make up the
businesses within the region that set it apart from many international counterparts .
“ In the case of the UK , we have some of the most fantastic creative agencies in the world . Whenever there is a major event happening around the globe , invariably , it is being run or at least worked on in part by a significant UK based agency , you look at the likes of identity or Smyle , WRG , or Jack Morton worldwide . These are huge businesses with strong UK roots , many of which are in fact , British companies ,” said Fullard .
He continued : “ We are phenomenally talented as an events community , thinking outside the box and trying new ideas is something that we do very well , so organisations all around the world want to capitalise on that , they want our expertise .”
Regional experts
Part of the appeal of the UK & I is its regionality , whilst London is the typical hub for the conferences market , destinations outside of the capital are seeing growth in organiser interest .
But the UK events scene could be leveraging its destinations more , that ’ s the message of the The de Bois Review , which outlined key reasons that the UK must invest in its Destination Management Organisations ( DMOs ) in order to support tourism .
“ The current DMO landscape in England is fragmented , making it challenging for visitors , as well as event organisers , in accessing information and support .
“ By implementing the DMO Review recommendations we can create a simplified tiering structure and with it a national portfolio of high performing DMOs , better placed to support their own destinations and businesses as well as the wider visitor economy ,” said de Bois . This increased focus on regional supply chains is a draw for the UK & I events scene , with a diverse range of local businesses , suppliers and organisers all being well connected across the islands . www . conference-news . co . uk