Rachael Kenny , event manager at Peak and Eventprofslive member , explains why Britain is the perfect destination to host events

vent professionals in Britain have faced a major shift to improve sustainable practices . Planners are placing more emphasis on reducing the environmental impact of their events , by choosing venues and suppliers that align with their sustainability goals . This includes incorporating eco-friendly strategies such as recycling , composting , and sourcing local , organic food . The UK and Ireland are home to a wide range of venues that are committed to sustainability , just look to the

“ Britain is a fantastic location to bring experimental and futuristic events to life .”

Barbican in London , the Convention Centre Dublin and Manchester Central .

Virtual and hybrid events have truly been embraced , as they allow attendees to participate from anywhere in the world , without the need for travel . Many venues have recently invested in a wide range of innovative technologies , upgraded their AV and are well equipped to handle these events . Not to mention the production value British suppliers are known for , think Glastonbury Festival , London NYE Fireworks 2022 by Identity and let ’ s not forget the 2012 Olympics .

Britain is a fantastic location to bring experimental and futuristic events to life , there are many live experience venues such as the Tate Modern in London and the

Rachael Kenny

Guinness Storehouse in Dublin . The use of virtual reality ( VR ) and augmented reality ( AR ) technology is also becoming more popular as it allows attendees to experience an event in a new and exciting way . There are many venues and suppliers that can provide these experiences for your delegates .

One of the biggest advantages of holding an event in Britain is the close-knit transport links . The country ’ s railway network and well-connected airports make it easy for attendees to travel to and from the event , no matter where in the country it ’ s being held .

The advantage of being small country is that most venues are no more than a couple of hours away from international airports . In 2023 , we will further embed Britain ’ s place on the event map . For example , Liverpool hosting Eurovision will highlight our best-in-class event production on a world stage ; the Kings Coronation will demonstrate the pageantry and time keeping our royal events are known for ; then in the venue world , The Coop Live Arena is set to open in December and will be the biggest arena in Europe . It will without a doubt bring some of the biggest artists from around the world to Manchester .

It ’ s an exciting year to be part of Britain ’ s event industry . CN