also in the evening . This is because people are looking after their physical and mental health , alcohol doesn ’ t always have redeeming qualities if you can ’ t exercise in moderation .”

It ’ s no longer enough to provide juice alternatives according to Northover . “ It ’ s uninspiring and shows that no consideration has gone into refreshments for AF attendees . This is a massive mistake , as the number of AF attendees will only increase in the future .

“ An array of tasty adult alternatives to alcohol should be as readily available in the same way as food is , in terms of vegetarian and vegan options ,” she adds .

Refining options and packages So , how have the panel of eventprofs adapted to this growing change ?

“ As a catering company , we are

taking the steps to make our drink package more inclusive , so the standard BWS package will include AF beers . There are so many people that are opting for an AF lifestyle . For a seated dinner I have coming up I have asked the organiser to include alcohol as a dietary requirement ,” Narain reveals . At Sexy Fish , it has three to four non-alcoholic drinks on its main menu . “ They are set out in the same way as our cocktails , with details about the drinks / the ingredients . They are included so it feels like you ’ re just picking an ordering of the menu . We can also offer non-alcoholic alternatives like mojitos etc if asked ,” says Lawlor .

Similarly , Coulson is making the same inclusive changes . “ I always improve and change up my cocktail list and I ensure we have non-alcoholic beers .”

“ Alcohol free eventprofs are a large and growing demographic , and they are not catered for in the industry .”

Alcoholic-free beverages is clearly a growing need in the industry . For example , The Offy by Club Soda , a non-alcoholic off licence pop-up , stocks 343 products from 101 brands and this year ’ s International Wine and Spirits Competition Alternate Drink Awards saw 270 medals awarded in the category . The products are clearly available and abundant on the market .

There are also many benefits to having an impressive range of AF drinks at events ; attendees won ’ t feel pressured to drink , sober attendees will feel included and you will less likely face alcohol related issues whilst productivity and ROI increases .

When we cater to everyone , we ensure everyone has a positive experience . Events are for people , so we must cater to all . It ’ s not about taking away the alcohol but ensuring better AF options are available to improve everyone ’ s experience . CN