ith a heritage that spans three decades , Anna Valley has a distinguished track-record as a supplier of cutting-edge audio-visual technologies to the broadcast , entertainment and live event industries . Providing systems and services for both fixed installation and rental , the company has always been especially attuned to crossovers between different sectors – and the increasing need for them to work together effectively to realise complex projects and events successfully .

In this context , it ’ s not surprising that Anna Valley ’ s latest venture revolves around a fully integrated model for providing AV and technical services to venues . Building on its existing relationships with leading UK venues , the new approach sees the company ’ s highly experienced team embed itself fully into the operations of a venue so that it can provide its complete range of capabilities in audio and video technology supply , integration &

Dan Orchard

“ We have seen events returning at a pace . However , a lot of venues are now seeing the benefits of a more diverse market offering .”

infrastructure , staging and broadcast services .

Underlining its commitment to developing this area of its business , Anna Valley recently promoted Dan Orchard to the newly created role of venue director . Formerly the director of business development for the rental division , Orchard now manages the company ’ s relationships with its three key venue partners : ExCeL London , with whom it has been in a preferred partnership since December 2020 ; Tobacco Dock , also in East London , for which it has served as AV service partner since June 2021 ; and long-term Birmingham-based client The NEC Group , with whom it expanded upon its existing AV maintenance contract to help deliver events as part of a Preferred Supplier Programme detailed in January 2022 .

“ Accessing the venue market has been a strategic goal of ours for some time ,” says Orchard . “ The pandemic provided an opportunity to put together some compelling pitches for us to be more than just audio-visual providers to our venue clients . We were fortunate to be successful in those pitches , and as

a result we ’ re now able to work as a full technical and operational partner to deliver remarkable events , exhibitions and conferences at some of the UK ’ s leading event venues .”

In terms of being able to provide this extensive service offering , Anna Valley ’ s existing capabilities have recently been strengthened by its acquisition of Production Plus .