Conference News September 2021 - Page 22

Diary & Distribution Eco-System

22 Advertisement Feature

magine bookings for meetings filling the venue ’ s diary without anyone answering all the questions on a Request For Proposals ( RFP ).
For many venues , this is real . Many have been integrating with technologies to turn this concept into reality . The cost-efficiency benefits are reaching their bottom line .
At the heart of this , digitally integrating the many software systems that connect bookers with venues is venuedirectory . com , with the largest data centre of venue information about the UK MICE industry covering nearly 20,000 meeting and events venues in the UK .
CEO Michael Begley explains ; “ Our commitment has always been to make it easy for bookers to find the venues they want and for venues to showcase what they have to offer .
“ Digital integration is the latest opportunity to offer further efficiencies and the best possible service to everyone . It ’ s exciting that so many venues , from worldwide hotel groups to dedicated venues , are recognising the benefits that this can bring .”
Dana Lewis , Vice President M & E , Luxury M & E & Leisure for Northern Europe at Accor says ; “ We are delighted to be fully digitally integrated with venuedirectory . com as this allows us to track and manage the business and to really understand the performance of our clients . As venuedirectory . com is the leading UK online M & E platform provider we certainly believe we can drive and more importantly convert more business .”
Julian Kettleborough , Commercial Director of The Studio which has venues in Birmingham , Manchester , Leeds and Glasgow says ; “ We receive a significant amount of our enquiries via venuedirectory . com and have always seen integration as key . It removes the need to dual input data into two systems which frees up a large amount of time that can be used more productively on other tasks such as relationship building . Integration gives us the chance to dedicate resources in a much more meaningful way .”
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