Conference News September 2020 | Page 6

6 Contributors Contributors Michael Hirst OBE, chair, Events Industry Board Simon Clayton, chief ideas officer, RefTech Sam Wilson, managing director, Syntiro Associates Jill Hawkins, writer and managing director, Aniseed PR Michael Hirst OBE, chair of the Events Industry Board, paints a picture of the next steps for the £70bn sector. P10 Simon Clayton, blog author and chief ideas officer of RefTech, suggests AI isn’t as failsafe as some make out. P15 Sam Wilson shares her advice on how agencies can innovate their client briefs and deliver a unique point of difference. P25 Jill Hawkins has been writing about the events industry for over 20 years. This month she takes a look at venue contracts. P35 Editor: Martin Fullard; Publishing Director: Liz Agostini; Commercial Director: Jack Newey; Marketing & Partnerships Director: Max Agostini; Trainee Reporter: Louisa Daley; Graphic Designer: Kateryna Smirnova; Production Manager: Elizabeth Nixon; Subscriptions Executive: Matthew Williams. Contact us: Subscriptions: [phone], Editorial: [phone], Advertising: [phone], Production: [phone] Conference News is published by Mash Media, Second floor, Applemarket House, 17 Union Street, Kingston Upon Thames, KT1 1RP, UK Tel: [phone], Fax: [phone], Email: [email protected], Editor: [email protected] Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers. Printed by Pensord Press Ltd. www.conference-news.co.uk