41 Tips
Jon Benjamin , from event website specialists ASP , shares tips on generating audience engagement and creating new revenue streams for your event hether you are in the buildup to your first conference since lockdown or wondering how to engage with your client base without a summit or convention on the horizon , Jon Benjamin from event website specialists ASP reveals how to use your website to generate revenue while remaining forever relevant to your audience .
Compose compelling content Be it up-to-date SEO-filled news or interesting features and stories , engaging content will make you a trusted voice in your industry . What ’ s more , a busy website gives sponsors more airtime which gives you some nice revenue opportunities . Remember , your conference website is the window into your event , if your platform is dormant , your attendees could be lured away by a competitor .
Create searchable and streamed agendas Communication is the key to building your online community and engaging with your audience . By regularly updating your virtual content agenda , your community is kept in the loop with your content and your conference is kept front of mind . It is SEO keywords within your agenda that will get picked up by Google . This is vital when trying to open up to new potential delegates .
Get your money ’ s worth You have probably paid good money for your speakers , so make them sing for their supper . Showcase your keynote stars through your website by using tools like ASP ’ s speaker profile manager . For each speaker , you can create their own microsite within the conference website . Here you can showcase their bio , previous talks and social media . And don ’ t forget , these SEO-friendly bio pages are sponsorable and with high click throughs are enticing to advertisers .
Play cupid We are not asking you to turn your business into a dating app , but we do recommend you use your platform ’ s matchmaking tools to
Data from the sign ups and a more in touch audience will give you a far greater chance of converting pre-reg into footfall .
help your community link up with other attendees and sponsors who are signed up to attend your conference .
Variety is the spice of life I know we are all probably bored to tears of using the likes of Zoom , but webinars and digital content is key to maintaining and growing event communities both at the physical conference and online . But remember with content , variety is the spice of life . Mix up your vlogs and virtual seminars with written Q & As , list-based features and who doesn ’ t enjoy a guest blog ? All of these elements are sponsorable .
Convert pre-reg into bums on seats With daily content your audience will be encouraged to sign up to news alerts and better still , newsletters that can keep them engaged while giving you a promotional money-making vehicle through advertising . This data from the sign ups and a more in touch audience will give you a far greater chance of converting pre-reg into footfall . www . conference-news . co . uk