INTERNATIONAL REVIEW
Penguins , a UK creative events agency and part of the wider DRPG group , recently produced the first Honda Motor Europe live event since the start of the pandemic in March 2020 .
Held at the Honda Academy in Frankfurt , the three-day Electric Vision Driving Event was the third event Penguins have produced there and the first live event since the start of the pandemic .
As part of DRPG , Penguins were able to service the event out of the organisation ' s offices in Cologne . The Penguins team provided all production services for the live element as well as the graphics , tech kit and people needed to livestream the conference out to those who were unable to attend .
Each day , 12 journalists from different European regions came together for the live element of the Electric Vision press event . Guests were required to adhere to social distancing rules as well as to wear masks throughout the event . Journalists from the other regions who were subject to Covid travel limitations were able to livestream
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International events
the conferences through a bespoke portal , with the events and broadcasts run in a variety of languages .
After the conference and Q & A , press were able to test drive the vehicles around a designated route to experience the new models for themselves .
António Guimarães , events and governance section manager at Honda Motor Europe Ltd , said : “ Restarting live events for any company at the moment is a tricky road to navigate and as always with Penguins , they helped to make it happen utilising their passion for live events and integrating technology to engage an external audience . A big thank you to Penguins for helping us kick-start our live events again .”
Despite the challenges presented by Covid-19 , many countries around the world are reopening their business events sectors as they are viewed as vital to economic recovery
These stories originally appeared in Conference & Meetings World and Exhibition World www . conference-news . co . uk