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Catch up with the latest webinars and interviews on Mash TV ’ s YouTube channel
Confex webinar : 7 tips to launch a daily newsletter
Creating a newsletter strategy to enhance audience engagement is a key area of focus in the latest edition of the Confex webinar series . In this session you will learn how to set out your newsletter ’ s mission and position from the start , decide on a format and content to serve your goals , shape content that matters to your audience , make a newsletter work alongside other areas of your business and measure performance .
NHS Nightingale : Events industry is vital to towns like Harrogate
Paula Lorimer , director at Harrogate Convention Centre is in the process of seeing her venue transform back into an NHS Nightingale hospital . While proud to play a role in supporting the NHS , it is time for the Government to repay the favour by providing the events industry with a targeted support package . Harrogate is a great example of a destination that relies on events for its local economy and for job creation .
Killing Covid to keep events alive
John Knight , MD at EF Engineering , tells Martin Fullard about a new revolutionary product which can neutralise Covid-19 through a process of atomisation . The new cleaning method is fully accredited and could help exhibitions and events run even more safely . The events industry will likely need to maintain rigourous cleaning practises , so it stands to reason that venues and organisers act now . Learn more at www . ef-engineering . co . uk www . youtube . com / watch ? v = nIKV _ 44cJqU www . youtube . com / watch ? v = -qdD11r8uy4 & t = 3s www . youtube . com / watch ? v = E8PYjKVAmRk www . conference-news . co . uk