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national recovery , not just in monetary terms but by their unique ability to bring people together once again . As an industry , we ’ ve paved the way for this to happen and by continuing to work together we can ensure our sector comes back stronger than ever .”
Manchester ’ s pioneering spirit , its strengths in high-growth sectors and its unique ability to plug conference organisers directly into all of this is the reason why so many prestigious events from across the globe have made the city home .
By connecting with business leaders and top academic minds from Manchester ’ s world-leading universities , organisers can build
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insightful programmes and create exceptional knowledge-sharing opportunities .
HOUSING , Europe ’ s largest housing festival , has returned to Manchester Central every year since 2012 and will be back in 2021 .
Sarah Payling , group event director , Ocean Media Group , said : “ In our first year at Manchester Central , we grew exhibition revenue by over £ 500,000 . Fast forward to 2016 and it was an easy decision to sign a £ 1.5m contract with the venue and city . Manchester is extremely popular with our attendees ; the partnership between the venue , council and
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“ The value of business events to our economies cannot be underestimated .” – Shaun Hinds , chief executive , Manchester Central |
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Manchester bureau , alongside key commercial supporters , ensures that everyone invests in making the event a huge success .
“ HOUSING continues to be the only annual opportunity to find everyone in the same place ; be it peers , suppliers , consultants , regulators , funders , and even the prime minister . Attending Housing is absolutely crucial for networking and finding out the latest developments ; in addition to the vast exposure and leads it provides for businesses as a result .”
Last year , Marketing Manchester launched a five-year plan targeting £ 1.2bn of conference business and adding £ 345m to business tourism in the region by 2025 . The plan set out how the city-region would attract more conferences , deliver a world-class delegate welcome , and develop the product .
While the impact of Covid-19 has seen some immediate adaptations to the plan , Manchester ’ s commitment to achieving its ambitious goal remains .
In response to the challenges faced by the sector and the loss of conference business in Manchester , currently totaling £ 13m , the city-region has launched a 10-point recovery strategy aimed at steering the conference and events sector through the pandemic .
Through strong partnerships with the Government and the industry across the region , the Covid recovery plan aims to rebuild visitor confidence , while improving the city ’ s offer for a world-class delegate welcome for future business .
With venues across the region investing in Covid-compliant safety measures , and a city that is waiting to unveil exciting new cultural attractions , nightlife prepared to buzz again , and friendly faces ready to offer a warm Mancunian welcome ; when given the green light , Manchester has adapted and is good to go .”
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