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Delivering impact on a deadline
Dataiku wanted its guests to be “ blown away ” when they entered the main plenary room in Tobacco Dock ’ s Great Gallery . To this end , Anna Valley was tasked with setting up a 30m-wide bespoke set at the front of the room . The set featured a 3D backdrop with gauze , wood and Perspex panels , in brand colours , that appeared to float in front of the wall , and three video screens to playback custom content created for the event . But putting this all together in a Grade I listed venue required careful planning .
The supersized set had to be precisely positioned – to within a 1mm space – to fit into the Great Gallery . It was delivered to the venue in 1m long sections , put together on site and it took 15 crew members to lift the wall into position . The video wall elements were created using projection , but this was complicated by the large width of the main screen , the need for presenters to be able to walk in front of the screen and the load
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bearing capacity of the beams that make up the roof at Tobacco Dock . The solution was to create a four-projector blend using ultra-short throw lenses and a complicated rigging setup which saw the projectors hung upside down from trussing .
Another element that delivered the wow factor was the ‘ interactive wall ’ display in the Little Gallery . For this installation , Anna Valley built a triangular wedge using 4m x 2.4m set flats with a graphic wrap which depicted three different stories from different areas of the Dataiku business . Visitors were invited to press buttons on the wall which triggered projected animations overlaid onto the printed graphics – so it appeared as though the graphic illustrations were animated . Once again , the team used projectors with ultra-short throw lenses – which had to be precisely aligned with the printed graphics – to achieve this effect .
In addition to these feature areas , the Anna Valley team also delivered two breakout stages , bespoke exhibition booths for a handful
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l Find out more at : www . annavalley . co . uk |
of partners and provided cameras and live editing for the online event stream . All with only 18 hours of on-site setup to deliver the show a day earlier than originally planned .
The results
There was never any doubt that attendance at the Everyday AI Conference in London would be affected by the train strikes , but moving the event a day earlier drastically reduced the potential impact of this disruption . The feedback from the client was nothing but positive and , from an attendee perspective , the event was spot on .
As far as working with Anna Valley goes , Tzanis has nothing but praise for the team and said : “ They ’ re a credit to themselves , nothing was ever too much to ask . With the strikes and time pressures it would have been very easy for everyone to lose their heads , but they just got on with it , which makes our lives easy and , in turn , makes the client comfortable . It really was a case of one team , one dream .” CN
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