53 Recruitment about the training you enabled them to undertake and how it impacted on them and their career . Basically , this page should showcase you are a great employer , your company fosters a great environment to work in and that you offer real tangible progression . Don ’ t be shy , make sure this page shows exactly what your company is really like to work for and encourages people to form a positive opinion of your brand .
Social media is also an important social recruiting tool . Think now about the content you are putting out there , because you can ’ t suddenly start leaving positive employer brand posts only at the time that you need to recruit ; you need a full history and a ‘ pedigree ’ of great content that can be scrolled back on and assessed by your potential employees . Share some of the great things you and your team have achieved on a regular basis , the fun that you have and what it ’ s like to work for your company .
PR is also important – nominate your team for some of the ‘ rising star ’ type awards we have in our industry , and of course CN ’ s prestigious Thirty Under 30 list . These awards offer you great ways to show your team that you value them and that you care about their progression . And , of course , the nominations and finalist list make great content to bolster your social media channels , too .
Encourage your team to write blogs for your website , to discuss topics , trends , and things they have experienced . Give them some time and the opportunity to learn and to write about their experiences within the company . These are great social recruitment tools as you enable your team ’ s personality to shine .
Touchpoints Of course , the only downside to social recruitment is that it can be hard to measure ; applicants won ’ t apply directly to you via the social channels , so many companies may shy away from investing time and money in it . But as with most marketing , it is about the sum of all the parts . Candidates should encounter several touch points of your company before they decided to contact you , so it can be hard to define which one was the trigger . You can of course ask a candidate at the interview though , a simple “ what made you apply ?” is a great way to
“ Take a good hard look at your employer brand and act now to ensure yours is the one that everyone wants to work for ” find out more about your employer brand .
Building a great employer brand will , of course , have a positive impact on your consumer brand too because your clients will love to hear about how great a company you are to work for and how much you value your teams .
Recruitment is a two-way process so don ’ t assume everyone will want to work for your company just because you are recruiting . Take a hard look at your employer brand and act now to ensure yours is the one that everyone wants to work for .
Change is the only constant , so remember to act upon any feedback you receive as , trust me , not all of it will be what you want to hear . www . conference-news . co . uk