Conference News November 2021 | Page 29

29 Technology

POSTERS GO ELECTRIC

Tamsin Treasure-Jones , co-founder of Kubify , tells Louisa Daley about how the ePoster solution aims to solve the industry ’ s ‘ paper poster problem ’
ubify ’ s Learning Toolbox aims to be a creative , flexible way for conference speakers , discussion leaders or poster authors to share , discuss and further develop their work . “ We have presented Kubify as an ePoster solution because we initially set out to solve the ‘ paper poster problem ’, but organisers and delegates are already using it much more widely ,” says Treasure-Jones .
So , how does Kubify work ? “ Presenters can include interactive , multimedia material in their ePoster , including videos , audio , presentations , documents and even weblinks . The organiser can review the ePosters and publish them to the showcase , which can also be embedded within a virtual event platform or website . Delegates can then browse , search and explore the ePosters in the showcase , engaging with the interactive material and posting comments or questions ,” explains Treasure-Jones .
Kubify can also have a physical presence , meaning it can be used on-site or at hybrid events . For each ePoster , a small printable
and reusable mini-poster can be created , which Treasure-Jones says gives a “ teaser of the content and shows a unique QR code ”. This provides delegates with another way to open up and explore any ePoster .
For conferences , Kubifys ePoster ’ s can be organised and discussed in a variety of fun ways , including ‘ pitch your poster ’ sessions , roundtables and workshops .
Then , of course , there is the all-important sustainability factor . Treasure-Jones says : “ Minimising paper waste is just one way in which Kubify can help with sustainability . Paper posters are incredibly static and formulaic and take up huge amounts of space . Traditional ePosters , using display technology , are costly and resource-intensive , without adding much flexibility or creativity .
“ Kubify offers a more sustainable solution as it reduces the use of paper and the ePoster has a life beyond the conference .”
Moreover , according to Treasure-Jones , Kubify ensures that the positive impact of holding an event dramatically outweighs the sustainable impact of attending an event . “ This is where
Top : Scanning at the mini-poster wall onsite
Above : ePoster roundtable
Kubify really proves its worth ,” she says . “ Organisers can measure the increased engagement generated by Kubify , including after the event . Presenters are able to stimulate deeper , more informed discussions because they are able to express their work more passionately , personally and comprehensively .”
It is clear that , in this post-pandemic world , even more event organisers and suppliers are finding new and innovative ways to tackle sustainability . CN
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