THE BIG PICTURE
hen I think about the events that stick out the most in my memory , it ’ s a delicate mix of a striking venue , interactive sessions and the random chance of interesting conversations with other delegates .
It ’ s a puzzle for any event organiser . It ’ s one thing to put together an event , but how to make it so that it sticks in the mind of its attendees ? There ’ s the million-pound question .
Perhaps more so than your average conference , a corporate event needs to be memorable , with vital business insights needing to stick in the minds of employees post-event . Gone are the days of a simple corporate jolly – it ’ s now about making experiences that are impactful for the whole year .
In this issue of Conference News , we chat to venues , organisers and suppliers about how they ’ re changing the game . We cover how the history of a venue plays a part in carving a space in the memory of delegates , what the metaverse might mean for corporate events and we also analyse recent successful corporate events .
Curating a memorable event requires wearing many hats , something that many an eventprof will know all too well . Because of this , many organisers in our industry suffer from imposter syndrome , often not giving themselves the credit they deserve and feeling out of place .
It ’ s something many of you have reached out to us about . It ’ s a feeling that many here at Conference News know about all too well . So , we contacted people in our industry and experts you might not know , to see how it impacts eventprofs across the value chain and what can be done to curb the rise of imposter syndrome .
It ’ s not said enough , but eventprofs are uniquely placed to impact multiple streams and be masters of multiple disciplines . From the corporate perspective and beyond , if you ’ re reading this , you ’ re likely doing a better job than you think . It can ’ t hurt to remember that sometimes .
Cameron Roberts Digital and Community Editor Conference News www . conference-news . co . uk