They are being readily embraced as currency in the metaverse and can be powerful additions to corporate events that are housed in this world .
NFTs can be used to create event tickets which feature a limited edition artwork or other unique elements . This , in turn , adds a layer of exclusivity to the event and encourages attendees to hold onto their NFTs . This means they act as a memento of the experience and ensures your brand and event stays front of mind .
In the case of the metaverse example I mentioned above , NFT tickets can then become collectors ’ items , with attendees keeping the tickets from each event on file and treating them as treasured possessions .
A great example of this is the Bored Ape Yacht Club , where people purchase NFTs of apes – to not only become owners of these unique digital collectibles , but to also receive a Yacht Club membership card , which grants them access to an exclusive owners-only online community , plus special perks and benefits .
The use of NFTs as tickets and handouts which contain sensitive information is another great usage example . Because an NFT ’ s ownership and use can ’ t be counterfeited or transferred , it means security and confidentiality can be maintained .
Gone are the days of wasteful swag bags , now in the metaverse organisers can produce exclusive experiences , create a collectible NFT series for an event or gather a shared community .
This is also a much more sustainable solution , as there ’ s no need to produce physical products – everything stays online .
NFTs can also be used to grant people access to exclusive parts of , or experiences within , the metaverse . This could involve providing access to desk space or a meeting room at a virtual Soho House , where an elite group of creatives come together for a regular meeting – something that would be impossible to schedule in person .
There are important strategic and planning steps to take before investing in the metaverse , but once you ’ re there , you ’ ll find there are a ton of opportunities to explore when it comes to corporate events . There is no doubt these will continue to grow , as the technologies become more sophisticated in the months and years to come . CN www . conference-news . co . uk