THE PERSONAL TOUCH
Robert Kenward Fitability ® recruiter at YOU Search and Select and founder of The Hub . Jobs , discusses how personalisation should be top of the list for employers
s we settle into post pandemic life , there ’ s one thing we can all agree on : there is no going back to normal . Employers need to embrace the biggest mindset change of the last decade ; 100,000 people are not coming back into our industry , and attitudes and the way we work have changed . Candidates are asking for more , they are demanding more and the pandemic has made them feel a little more entitled and confident to voice this .
The insights I have gathered over the past six months , from employers and candidates , have enabled me to look forward into the future of the workforce , to see what ’ s needed and to advise companies how to get it right . To stay ahead of the competition , to stay relevant and to move forward , employers need to do a lot more than pay a good salary . If one good thing has come out of the pandemic , it ’ s that people are no longer seen as the same ; wants and needs differ wildly from person to person and people are demanding to be treated differently . No one really
Left : Robert Kenward , Fitability ® recruiter at YOU Search & Select and founder of The Hub . Jobs wants to work and whilst this has always been the case , the pandemic has allowed people to be more comfortable about voicing this and to ensure that companies appreciate their needs too . This may seem a little entitled , but the progressive companies are realising this and becoming much more people centric in their approach to benefits and the way they treat their employees .
Of course , we should have been doing this before ; flexible working should have always been the norm , but it took a pandemic for companies to realise that it was actually okay , and that they could trust their staff to deliver . The pandemic has accelerated the employer-employee relationship into a relationship that is now a person-to-person conversation .
Personalisation Personalisation is not just for big companies . It is about understanding what you have in your armoury rather than just a salary . Everyone ’ s rushing to pay more money at the moment to secure good talent , but I don ’ t think that ’ s the answer . Yes , employers are going to have to pay a little bit more than they would have hoped , because that ’ s what the market says , but you don ’ t have to overpay because you ’ ll end up with a workforce that ’ s being overpaid against their output . And that ’ s not good for a business .
The whole thing about personalisation is to first understand what you have in your toolkit . Some www . conference-news . co . uk