Conference News May 2021 | Page 15

Company name : Circdata

Product name : Fusion

Circdata : Fusion Visit

15 Tech Review
Website : www . circdata . com
What is it : Online platform for virtual and hybrid events , community building
Target users : Exhibition and conference organisers
Value perception : Reviewers answered ‘ yes ’ or ‘ no ’ to the following aspects .
Value
Review
What does the product do ?
Fusion by Circdata has the ability to provide a full 360 approach to the provision of content , exhibitor and product data , commercial opportunities and does all of this with strong machine learning capabilities . There is a powerful analytical feature that looks to track every click to provide insight into how
the software is used , increasing engagement and commercial aspects .
How does it distinguish itself from competitors in the same space ?
Reviewers noted it covers all bases for the different uses in one place and is easily customisable . One reviewer noted that few platforms cover all the bases like Fusion for the same cost . Fusion was described as
“ user-friendly with a modern edge ” and pricing is tailored to suit needs .
Would the reviewers consider using it in future ?
Generally , reviewers agreed that they would seriously consider Fusion , mainly because of the focus on a 360 content-led approach . Its modular design was well received .
Time saving
Yes
Resource saving
Yes
Increased efficiency
Yes
Amplification of your events
Yes
Digitisation of your event
Yes
Marketing effectiveness
Improved delegate / visitor experience
Improved exhibitor / sponsor experience
Improved speaker experience
Yes Yes
Yes

Yes fusionvisit

General reviewer comments
“ It certainly ticks a lot of the boxes as the industry moves closer to a more 360 content-led online approach . I can certainly see the uses and benefits of having such a tool , if you have the reach and content production capabilities .”
“ Overall , the system seemed very functional , customisable and covered all features that you would expect from an event community / information-focused site . Although it supports hybrid events , it didn ’ t include such a service built in . A plug-in streaming element is an added risk to a hybrid event .”
Snapshot : Reviewers rated their experience , with 1 being low , poor or difficult , and 10 being high , excellent or easy ( average rating ).
HOW CLEAR WAS THE DEMO ?
RATE THE USER EXPERIENCE
HOW INTUITIVE IS THE USER INTERFACE ?
LEVEL OF DIFFICULTY TO LEARN
7 / 10
8 / 10
8 / 10
9 / 10
How competitive is the pricing model : Reviewers noted the price as competitive but no baseline figure was provided .
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