Wellness
The ROI of wellness in meetings
DAVID T. STEVENS, WELLNESS ARCHITECT AT OLYMPIAN MEETING, A WELLNESS CONSULTING FIRM FOR MEETINGS, CONFERENCES AND EVENTS, SAYS THAT IN TODAY’ S INDUSTRY, WELLNESS IS A STRATEGIC NECESSITY
O rganisers who incorporate holistic wellness practices are seeing a direct impact on engagement, satisfaction, and, ultimately ROI. The shift benefits organisers by increasing engagement, retention, and long-term profitability.
Meetings that leverage wellness see a significant boost in attendee net promoter scores( NPS). When wellness was built into an annual event, NPS increased from 8.2 to 9.4, with over 80 % of attendees taking the survey.
Increased attendee engagement and satisfaction Wellness-enhanced events lead to more engaged and energetic participants, resulting in better content absorption, more meaningful connections, and higher satisfaction ratings. Research suggests attendees are more likely to return to events where they felt physically, mentally, and emotionally supported.
A burnout-free experience translates into better outcomes for everyone involved. When attendees leave feeling energised instead of exhausted, they are more likely to participate actively, engage in meaningful discussions, and spread positive word-of-mouth.
Stronger financial performance for organisers There’ s financial proof. Events that prioritise wellness are seeing increased attendance rates, higher sponsorship interest, and stronger attendee retention. When attendees feel they are prioritised, they associate a higher perceived value with the event.
Additionally, wellness-friendly programming attracts more sponsors looking to align their brands with health-conscious initiatives. Companies investing in wellness-driven events report better lead generation and stronger connections with potential clients.
More meaningful, productive networking Today’ s attendees seek events that create a positive impact on their professional and personal lives. Providing spaces for reflection, guided mindfulness sessions, or volunteer-driven activities allows attendees to engage on a deeper level, enhancing both professional and emotional connections.
Improved learning and retention Scientific research has shown that physical movement enhances cognitive function. Incorporating movement – such as walking sessions, standing discussions, or stretch breaks – can significantly improve learning retention and focus.
Additionally, the quality of meals at an event directly affects attendees’ cognitive function and energy levels. Events offering nutrient-dense, balanced meal options see increased focus, productivity, and overall attendee wellbeing.
Implementing wellness at events To integrate holistic wellness effectively, planners can focus on four key pillars: Movement: Incorporate walk-and-talk meetings, fitness sessions, and various seating options to keep attendees
Above: CET Global Wellness Summit Mt Chalreston Yin Yoga sessions
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physically engaged throughout the event. Mindfulness: Offer meditation rooms, guided breathing exercises, and strategic session scheduling to prevent cognitive fatigue and improve focus. Meals: Prioritise nutrient-rich, balanced meals that support sustained energy and mental clarity. Meaning: Foster purposeful engagement through volunteer projects, social responsibility initiatives, and intentional networking experiences.
The future of wellness as a standard, not a trend The concept of wellness in events has evolved beyond a passing trend – it is now an essential component of a successful, high-ROI event strategy. From enhancing attendee experience to boosting the financial viability of an event, wellness integration creates a ripple effect of benefits that extend long after the event ends. n
n Learn more on the Return on Wellness web series sponsored by Caesars Entertaiment or visit: https:// bit. ly / CETWellnessROIApril
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