SUSTAINABLE EVENTS : PLAY YOUR PART IN SHAPING THE FUTURE
Sustainability has been rising high on the global agenda as we become increasingly aware of how our planet is at stake . At COP26 , in November 2021 , we saw our world leaders adopt new targets , make promises and inspire change . With our sector worth a whopping £ 84bn to the UK ’ s economy , there ’ s no doubt that now is the time we must embrace these changes , combat the challenges , and create innovative solutions . But it ’ s much more than environmental matters . It ’ s about creating businesses with sustainable models which give back , help society improve , create sustainable jobs and so much more . In the context of the events industry , it ’ s about providing a platform for legacy .
Manchester Central and MASH media are collaborating on a programme of in-depth industry research and activity , generating new insights and sharing solutions to accelerate sustainability across the industry . Join us at the CONFEX Keynote theatre for an in-depth discussion on the thoughts and findings to-date , and how we can all play our part in shaping the future of events .
Shaun Hinds , chief executive Manchester Central
Martin Fullard , editorial director Mash Media Group
DEFINING YOUR IDEAL CLIENT
Being laser focused on your client has never been more important , in fact post covid , it will be even more valuable and important to have the right strategy , so we maximise our opportunities and spend time on the right prospects , not lots of them . Stephan Murtagh , The Exhibition Guy has over 30 years sales experience and will bring you on a journey on how to identify and find the ideal client and more importantly the strategy for delivering great results for your client and yourself .
Stephan Murtagh The Exhibition Guy , director - The Exhibition Guy Group
ARE YOU DOING ENOUGH TO MAKE YOUR EVENTS INCLUSIVE ?
Whilst you may be ticking all the right boxes to ensure your events are diverse and inclusive , do your speakers share the same values ? The Diverse Speaker Bureau share their speaker code of conduct with event planners to use with their booked speakers to outline the expectations and responsibilities when delivering content at their events . By using this checklist , event planners and speakers will receive guidance on some of the things you need to be mindful of . With great importance being placed on diversity and inclusion within the events industry , this session is not to be missed for some simple quick wins .
WHAT DOES THE METAVERSE MEAN FOR EVENTS ?
Gary will be joined by Andy Mihalop , Vertical Marketing Lead at Facebook to discuss the future of the Metaverse and the impact this will have on the events industry . It ’ s set to be an exciting year for tech and events , join Gary and Andy for an insightful discussion on the latest tech trends . Find out everything you need to know about the Metaverse . What is the Metaverse and what does it mean for your events ?
Felicia Asiedu , co-founder / director Diverse Speaker Bureau
Priya Narain , co-founder / director Diverse Speaker Bureau
Gabby Austen-Browne , co-founder / director Diverse Speaker Bureau
Gary Clement , CEO Evessio
Shonali Devereaux , co-founder / director Diverse Speaker Bureau
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