Bi-monthly content uploads in specialist discussion forums enables organic sharing of best practise for a grassroots-led , voice of customer . Through data analytics within the online community , MCI helps the KL Foundation spot trends in the types of content and topics that are most relevant to their audiences . This agile approach enables MCI and King ’ s Live to tailor the programme for future congresses to their community and deliver on their educational value proposition .
The King ’ s Live community provides legacy for the conference content and a hub for the continued sharing of knowledge and best practice . Ultimately , the virtual format of King ’ s Live showcased the next level of engagement and education achievable through digital transformation .
As Amyn Haji , consultant colorectal surgeon and interventional endoscopist , King ’ s College London , said :“ Thank you again for your work on King ’ s Live 2020 and your flexibility in converting the event from face-to-face to virtual – I think it set the standards for events of this type . The excellent partnership with MCI over the past years has allowed King ’ s Live to grow and it has gone from strength to strength .”
ABPCO CSR Award 2021 Winner : Visit Belfast
Covid-19 was the catalyst to accelerate sustainability action at Visit Belfast , resulting in Sustainable Belfast becoming a theme across the city ’ s 10-year tourism plan . Key to that is the fundamental principle that Visit Belfast work closely with Belfast City Council and partners to deliver a joint action plan with a single over-riding goal - to transition to a net zero economy in a generation .
As the city ’ s DMO , Visit Belfast became a certified Green Tourism business in June 2021 and Belfast became a Top 20 sustainable destination in the Global Destinations Sustainability Index , the world ’ s leading sustainability benchmarking and performance tool for cities . The GDS Index assessed Belfast ’ s performance across five areas : Environmental , Societal , Supplier / Industry and at a destination management level - the city is
Partner Recognition
As the ABPCO Excellence Awards have developed over the last seven years , so have the categories for entry and their accompanying , winning criteria .
According to ABPCO Executive Director Heather Lishman , “ this has been vital to ensure ABPCO reflects changes in the industry and the world around us . In particular , we have seen changes in how we reward and recognise our partners – those industry suppliers and experts who time and again go above and beyond their brief to ensure association events are a success ”.
With COP26 just a few weeks prior to the ABPCO Excellence Awards ( and Festival of Learning ) it is highly appropriate that a new award for 2021 reflected and rewarded CSR initiatives . Lishman continues : “ We always want the partner awards to be relevant – in 2020 they reflected COVID support – for 2021 it was all about the CSR .” www . conference-news . co . uk