ELLENCE AT EVERY LEVEL
“ We reimagined a typical in-person conference , created an engaging marketing campaign , designed a beautiful platform and brought physicians from the world together during a global healthcare crisis ”
just a new platform was required . To secure delegate numbers during such challenging times the RCP also needed a new marketing campaign . Core to their activity was a multi-channel , digital campaign across social media , email and YouTube . This included 687,930 impressions from just 87 social posts . In support of the new working style and platform aesthetic , an engaging animation featuring ‘ avatars ’ of the RCP president and academic vice president brought the campaign alive . These key members of the team were totally behind the concept and used their avatar characters on their Twitter profiles as well as across other social media , achieving over 51,000 impressions .
With content so vital to the success of Medicine 2021 , the marketing campaign even provided opportunities to poll the wider medical community and seek suggestions for sessions .
Across seven polls this generated more than 375 answers , which was used by the programme team in the run-up to the conference .
Ultimately , all the hard work and stress paid off for the RCP team . They wanted Medicine 2021 to be a ‘ meeting of medical minds ’ and to be a meaningful , enjoyable and impactful experience for delegates , stakeholders and the RCP . This was achieved in many ways , with the numbers speaking for themselves .
With 1,400 delegates , representing 39 countries and 40 medical specialties , it was the RCP ’ s largest annual conference to date . 1,000 delegates joined live and an additional 377 accessed the content on demand . www . conference-news . co . uk