9
London and Paris partner
for two-in-one incentive
The official convention bureaux for London and
Paris have announced a new partnership which
they claim will see the two cities working
together for the first time to deliver a “unique
two-in-one incentive trip”.
The agreement is aimed at inspiring North
American incentive buyers to book a 2-in-1 trip
for their clients.
The itineraries have been curated to
showcase how easy it is to enjoy both cities in
one incentive trip and includes an official
partnership with Eurostar.
Joshua Novick, VP business tourism at
London Convention Bureau, said: “London is
open to collaboration with other likeminded
global cities and by working together as we are
doing in this way.”
Corinne Menegaux, general manager of the
Paris Convention and Visitors Bureau added:
“Both cities combine leisure and business
attractions that are the keys to successful
events and they have a constantly evolving
offer to make the ‘Old World’ very attractive.”
News
UKinbound urges Edinbrgh
to rethink marketing cuts
UK tourism trade association UKInbound has joined
Marketing Edinburgh’s chief executive in urging Edinburgh
City Council to reconsider a proposed 89% cut to its
marketing budget over two years.
The cuts would leave the city as the only major city in the
developed world without a DMO.
The proposed cut would apply to Edinburgh’s marketing
team, convention bureau and film office.
Joss Croft (pictured), chief executive of UKinbound,
urged the City Council to think again, saying: “Edinburgh is
the second most visited city in the UK by overseas visitors
and this proposed cut puts that at risk. At a time when the
UK needs to be outward facing and establishing new
trade partnerships, leaving the city without a DMO would
undoubtedly hurt the city’s economy.”
John Donnelly, chief executive of Marketing Edinburgh,
said the council’s proposal could cut £567,000 (64%)
from the 2019/2020 budget and a further £223,000 in
2020/2021.
Underlining Croft’s comments, it would, he said, “have
serious consequences for the city’s economy”.
Sodexo has
taken on a
conference suite
at Yorkshire’s
Emerald
Headingley
Stadium,
following a £40m
redevelopment.
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