5 London
Tracy Halliwell , director of tourism & convention bureau , London & Partners , says the future is bright for the nation ’ s capital
fter a challenging year for the global events and hospitality industry , we are excited to welcome events back to London . With its rich history of business and culture and more than 1,000 diverse venues from high-tech spaces to royal palaces , London is the ideal destination for all event budgets and occasions .
London is a city that is constantly reinventing itself and over the past year our venues have adapted and innovated in response to immense challenge . We are now set to see a host of exciting new hotel openings and developments this year , providing even greater choice for business events and visitors . Highly anticipated openings include The Londoner , NoMad London and Mondrian Shoreditch . Numerous venues have also undergone extensive redevelopments , like Tobacco Dock which has bridged the gap between in-person and online events through an immersive virtual reality platform , Tobacco Dock Virtual .
Worth £ 23bn to London ’ s economy , the events industry has a vital role to play in London and the wider UK ’ s recovery . As part of the Mayor of London ’ s £ 6m recovery fund , the London
Convention Bureau is supporting the Let ’ s Do London marketing campaign to encourage the return of business events and inspire domestic audiences to visit the city again .
We will see a mixture of face-to-face and hybrid events return first and London is perfectly placed to deliver world-class hybrid events . Home to Europe ’ s biggest tech ecosystem , with established sectors such as medical , creative and finance to high-growth tech sectors like cybersecurity , cleantech and fintech , event planners have access to influential speakers , academics , and top quality delegates for the live element of a hybrid event . London ’ s venues have embraced and enhanced their hybrid technology offering to make your events as safe , sustainable , and inclusive as possible .
We know there is huge appetite to meet again in London , in a safe and sustainable way . The Mayor of London ’ s green new deal aims to make London zero carbon by 2030 and London has a host of sustainable event spaces and green initiatives to ensure your events are as sustainable as possible . The London Convention Bureau is also on hand to make sure you have everything you need to create a sustainable event .
We are looking forward to welcoming a number of upcoming live and hybrid events to London as we open up , like International Confex , Fintech Week London and London Tech Week , as well as sustainability focused events like London Climate Action Week and The Earthshot Prize .
London is an exciting and accessible destination for your delegates , with world-class restaurants , museums and galleries , six international airports and easy-to-use , safe public transport . Whether it is for 10 or 35,000 attendees , an exclusive incentive programme , a city-wide tech event , a hybrid get-together , or an open-air space – London has it all . We cannot wait to show you what our city can offer your next event . Let ’ s Do London . www . conference-news . co . uk