Gabby Austen-Browne , event industry DEI expert , highlights that sustainability is not always about the planet

hat do you think of when you hear the word sustainability ? Do you immediately think of environmental sustainability and how this relates to our planet ? If so , this is very normal . However , as a diversity , equity and inclusion ( DEI ) professional , I often harp on about how social sustainability is just as relevant and important as environmental sustainability . By structuring a strong partnership between DEI and sustainability , you will ensure your business strategy really and truly centres around the diverse values and perspectives of employees , customers and communities .

I am personally drawn to and inspired by the UN ’ s 17 sustainable goals – which is a shared blueprint for peace and prosperity for people and the planet . The goals are a call to action for developed and developing countries to recognise that ending poverty and other injustices must go hand-in-hand with strategies that improve health and education , reduce inequality and spur economic growth – all while tackling climate change . Now more than ever , how

“ Research shows companies are being judged on the basis of their treatment of employees and the diversity of their teams and customers .”

businesses manage their impact on people , not just employees , but also workers in the supply chain , customers and local communities , and how they address issues such as diversity , pay equity , social justice , inequality in education , is critical .

Implementing sustainability and DEI strategies are a must as an organisation ’ s environmental and social sustainability record has a direct impact on brand reputation , attracting and keeping talent , securing new business and maintaining consumer loyalty .

Although we may not feel directly impacted by this yet , research shows companies are being judged on the basis of their treatment of employees and the diversity of their teams and customers . As the number of diverse stakeholders grows , so will the need to incorporate new voices and different perspectives into the business strategy . While there is a lot of movement going on in our industry , this is the perfect time to make sure we are getting this right .

The demographic shifts and an increasingly global marketplace have made the talent pool more diverse than ever , and currently millennials are the most diverse , environmentally aware and socially driven employees in the workforce . As they advance into leadership positions , they will evidently drive social change , removing outdated policies , ways of thinking and perhaps even employees , as they do . CN

Gabby Austen-Browne

Time to act

There are some key actions we should be taking to work on our social sustainability :

• Focusing on talent and being aware of the ‘ employee experience ’ has become key to attracting and retaining talent .

• Engaging employees in DEI and sustainability by encouraging employees to be involved in generating ideas and initiatives .

• Showcasing DEI and sustainability in recruitment , hiring and retention . Collaborating with DEI professionals to support you in driving positive action .

• Building sustainability in operations , the supply chain and partnerships . By committing to social as well as environmental sustainability , you will have a unique opportunity to influence corporate decision-making and champion diversity and inclusion in business .