Conference News June 2022 | Page 36

36 Column

WILD AND FREE

Jonny Edser , founder and MD of Wildgoose , says virtual team building has a part to play in reducing CO 2 emissions
t Wildgoose , we are responsible for delivering team-building events globally . Whether clients want a virtual , hybrid or an in-person approach , we have a range of activities that promote team engagement through challenges and tasks that get employees working together .
These activities include GPS challenges , virtual escape rooms , team quizzes , murder mysteries and themed activities such as survival and spy events .
Our activities are facilitated by remote hosts and delivered through our interactive app , Mobile Adventures . Teams can then use our app to engage in augmented reality challenges , track opposing teams ’ scores and locate GPS hotspots when playing in-person events .
Help from hybrid Our virtual and hybrid team-building activities help to reduce carbon emissions through remote-friendly delivery . Most people own a laptop , a smartphone and have access to the internet . With Covid-19 putting a stop to travel , the value in being
Jonny Edser
able to connect through remote team building came into its full potential .
Even as we return to ‘ normal ’, teams can now connect in real-time online , rather than getting on a train or flying internationally to be together . While there is
“ Our virtual and hybrid events offer a genuine alternative for smaller and lower-cost get-togethers , which negates the need for long-distance travel and ultimately assists in reducing CO 2 input .” undoubtedly a desire from clients to see one another in-person , our virtual and hybrid events offer a genuine alternative for smaller and lower-cost get-togethers , which negates the need for long-distance travel and ultimately assists in reducing CO 2 input .
While we do believe that virtual events provide a more sustainable offering , that doesn ’ t mean they ’ ll ever overrule in-person events . In fact , we are already proving that we can incorporate elements of virtual events to drive sustainability without having to compromise on in-person gatherings .
Finding a balance For example , one of the ways we have achieved this is by having remote hosts facilitate all of our virtual , hybrid and in-person events . Participants are provided with a real-time video briefing by a member of our team before they set off on their activity . Whether it be an in-person GPS activity in London or a virtual escape room across the globe , a member of our team is there for support without having to get on a plane .
We have been able to adapt this concept further by using our technology to create our Multi-City solution . Wildgoose Multi-City allows international teams to play the same event in multiple locations at once . Rather than everyone travelling to one place , teams can be in their city and connect with teammates on the other side of the world through our app and flexible gameplay .
While we love the idea of virtual events becoming the norm , we also believe that technology will power more sustainable options that still allow for in-person connection .
The future of sustainable events is developing into something exciting using elements of virtual events to create seamless and engaging experiences . www . conference-news . co . uk