Conference News June 2022 | Page 27

3527 Association Carbon Tracking comment accommodation , energy usage , catering choices , materials , waste / recycling and online events . “ Designing the data capture has been a balance between getting the right type and volume of data to create a meaningful report , and not getting bogged down in the minutiae so that data becomes impossible to capture ,” he reveals . “ The way TRACE is designed means that reports are generated in real time and can be exported to share with clients , sustainability offices , reporting teams , or anyone that needs to know their impact ,” adds Abdelnoor .

Aside from measuring carbon and generating reports , TRACE also provides eventprofs with guidance and advice on how to reduce their carbon footprint . “ After all , we ’ re not tracking carbon for fun , we ’ re tracking it because we need to reduce it ,” says Abdelnoor .
“ We have to work together . Data from all apps need to be shared quickly so we can all start improving today .”
– Anita Howard
When creating TRACE , “ usability was key ” for both Abdelnoor and Quarrell . “ We went through an extensive testing process to understand the challenges people may face and used this to create supporting resources , a knowledge hub and training to support planners using the tool ,” Quarrell explains .
“ TRACE is more than just a way to measure and reduce environmental impact ; it ’ s a way to enable transformation at a sectoral level , which benefits the whole industry , the businesses operating within it , and the brands who own events .
“ With the data available from TRACE , isla will be able to understand the areas that we can and should innovate in , to drive the most effective action ,” adds Abdelnoor .
Making better choices Carbon calculators are not the only ways to help eventprofs with their carbon-tracking journey ; there are also dedicated events such as Reset Connect London 2022 .
Reset Connect London is a sustainability ecosystem and green investment gathering that notably takes place ( 28-29 June ) during London Climate Action Week .
“ Our event aims to connect businesses on the journey to Net Zero with sustainability solutions , thought leadership and financing and investment opportunities ,” explains Mhatre .
“ Events are an incredible way to conduct business , networking and education , but they are also responsible for huge emissions ,” Mhatre reminds us . Considering this , I ask Mhatre how the event tracks and reduces its own carbon footprint . “ As a first-year event , rather than having our previous year ’ s emissions to reduce against , we aim to make better choices to www . conference-news . co . uk