Contributors
Louisa Watson , sustainability director , beam |
Narmeen Kamran , director , Desert Island Events |
Dax Callner , director of strategy , Smyle |
Anita Howard , strategy director , ICE |
Louisa Watson believes sustainability shouldn ’ t be driven by customers ; instead , it should be morals , ethics and what ’ s best for the planet . P8 |
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Narmeen Kamran shares her thoughts on sustainable virtual events . She reminds us sustainability is also about how you treat your people . P12 |
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Dax Callner says event marketers need to consider what their target audience values are . He explores the macro trends the agency is seeing . P19 |
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Anita Howard explains how SAM , the carbon-measurement tool , is the first step in an event planner ’ s carbon-reduction journey . P26 |
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