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areas – environment , governance , community , workers and customers – and score best practice in each area .”
Aside from the external benefits and the social responsibility that companies are beholden to , internal
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benefits also make B Corp certification appealing for events businesses . Lucy Lowry , CFO and COO , HeadBox explained : “ The change is right for our employees , is right for our clients , the environment and the wider community . So , it goes without saying it ’ s the right thing for the business .
The engagement we ’ ve had from staff has also increased as a direct result of our B Corp mission .”
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What is the benefit ? For one thing , it ’ s a good benchmark to measure sustainability by , something that many organisations struggle with , especially on the people front . Often , the secrecy surrounding how internal organisation measure sustainable success , make it difficult for industries to figure out how they stack up .
Elizabeth Heron , CEO and founder , OrangeDoor , said : “ I think what B Corp has done is that it has given us a platform , it has given us a method and a way to review everything that we do . It ’ s set an industry standard that we need to judge ourselves by .”
B Corp itself espouses the virtues of the certification for a businesses in terms of commercial opportunities . The logic is easy to understand – in an era in which sustainability is so high on businesses ’ priorities , provable sustainability is like gold dust .
Edward Low , head of growth at OrangeDoor , said : “ The values that consumers now have when making
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