Conference website specialists ASP give their top tips on how to get your digital platform into shape .
ct like a festival Content is king and your confirmed speakers are the jewel in your conference ’ s crown . Like a music festival , as soon as talent is confirmed , don ’ t wait for a full line-up or the finer details of timings , etc . Get the speaker on the website asap with a nice bio and details of the subject of their keynote . Early content announcements swell interest , sell tickets and help confirm attendance – but only if they are front and centre on your website .
Make a splash Once you ’ ve finally got a speaker ’ s agent to quote a price that isn ’ t laughable and the ink has dried on that talent ’ s contract , it ’ s time to get them up on the website quick-smart . Don ’ t wait for times and the finer details , as that can be added later . Use an event tech tool that allows you to show your speaker line-up at a glance on your homepage so you can promote your key content and start getting your audience interested .
You ’ re my favourite Some event tech suppliers have tools that allow attendees to favourite content that they like . This allows them to see relevant content to them – news , blogs , features , virtual seminars – while you can also get more of a feel for what your audience is really interested in .
Play Cupid Make your website a virtual matchmaker . Ensure you are using an event tech company that gives your attendee the opportunity to personalise content .
Encourage visitors to set up their own profiles , as this will give you great data while allowing them to search for people who are attending and they would like to meet . Data tells us that the more engagement and meetings they make pre-event , the more likely they are to attend .
It ’ s a date Nowadays , with so much going on both face to face and virtually , it ’ s easy to forget things you plan to do
or events you want to attend . Create a digital forget-me-not by using a web platform that allows visitors to add seminar information directly to their central diary .
Idiot-proof your website navigation With websites , the name of the game should always be to make things easy to find . Make sure you capture a potential attendee ’ s attention , by adding a nice snapshot of your conference in a carousel on your homepage that shows off all your key content . A carousel helps potential attendees easily navigate their way to a page that might be of interest .
Page not found Don ’ t play hide and seek with potential attendees on Google . The more speakers and content pages you have on your website , the more SEO your website receives , which will make your website easier to find via search engines .
➔ Want help making your website a revenue-generating machine ? Get in touch at hello @ asp . events www . conference-news . co . uk