LIVERPOOL LEADING THE WAY
Liverpool was the city of choice for the Government ’ s early pilot events , and it has no shortage of options for conference organisers .
hen we look back to analyse the events industry ’ s road to recovery , many chapters will be given to Liverpool . The city ’ s events industry , before Covid-19 struck , employed 38,000 people , provided £ 3.3bn in economic benefit , and was responsible for 40 % of all business rates .
Liverpool was the city chosen for the initial vaccination pilot but , more importantly as far as we are concerned , was also the host location for the majority of the Government ’ s series of pilot events : the Events Research Programme .
The Good Business Festival ’ s launch event , Change Business for Good , was the first in-person live business event to take place without Covid measures in place , informing research to examine transmission , aerosol and contact risks in a medium-sized indoor venue .
The conference was the Events Research Programme ’ s only business event pilot . Delegates were required to take a PCR test within 24 hours prior to attending and were encouraged to take yet another on the day of the event and also five days afterwards .
Around 400 guests heard from a
Above : The Good Business Festival pilot event at
The ACC Liverpool
series of speakers , including Nigel Huddleston , tourism minister ; Felicia Odamtten , founder and director of the Black Economists Network ; and Wayne Hemingway , creative director of The Good Business Festival , who will expand the event over three days in July .
The pilot was a success , underlining Liverpool ’ s position as a leading conference destination .
From 17-21 May , Liverpool also hosted European Health-Tech Innovation Week . The ACC Liverpool was yet again the venue of choice , before a series of live and virtual events moved on to Berlin , Paris , Barcelona and Stockholm .
Organiser GIANT Health said it chose Liverpool to launch its landmark event because of the thriving regional medical technology industry in the North West of England . Barry Shrier , GIANT Health founder , said : “ ACC Liverpool is the ideal place
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