17
Big Picture
Agency DRPG takes
their display of thanks
to the next level
Individuals, teams and companies are
doing what they can to support their
local areas and the people living there,
and Hartlebury-based creative
communications group DRPG did their
bit to help the community they have
been a part of for 40 years.
On 14 May, as well as lighting up their
Studios in blue as part of the Light it
Blue campaign to thank the NHS for
their tireless work during the crisis, at
exactly 9 seconds past, 9 minutes past
9pm (to denote 999) the video, motion
graphics and production teams unveiled
a huge surprise for frontline workers.
Throughout the week DRPG team
members had recorded personalised
messages of thanks to people they
know working on the frontline to help the
community throughout this crisis. The
poignant lyrics to True Colours were
spoken over photos of artwork, clips of
people clapping on their doorsteps and
thank you messages, to create a video.
This video was then projection mapped
on to the front wall of the studio complex
and HQ building using the latest
Panasonic laser projection technology
and then streamed live across social
media channels.
Dale Parmenter, CEO of DRPG
commented: “We are proud to be able to
thank those who are doing so much for
our community and to be able to use the
skills, technology and resources we have
in our team to make this gesture of
support and give back to our community.
“The technology used to project this
video is part of our 2020
multimillion-pound investment
programme into the latest tech on the
market to help us provide the best and
most up to date services for our clients.
To be able to use this brand-new tech for
such a worthy cause is humbling.
“Everyone in the team knows
someone who is working to keep the
supply chains running, keep the
community fed and connected or
working in the NHS to help protect those
affected by Covid-19, and this is our
chance to show them that we are
grateful for all that they are doing.”