ventprofslive recently formed a partnership with Conference News ’ 2022 Medium Agency of the year award recipient , Make Events . All of us at Eventprofslive were delighted for the team to see them win this well-deserved recognition . We feel so proud to partner with Make Events to work to bridge that ever-important gap between corporates and agencies that has always been there ( at least in our careers ). Seeing them win their award just cemented that drive towards better collaboration that we are both so passionate about .

Working with agencies

Forming strong , long-lasting and trusted relationships as a corporate with an event agency is essential . The agency you work with is delivering what will be your recognition ; it ’ s your event ; the buck stops with you , the

better the relationship , the better the outcome .

Working with a trusted agency removes all the stress , becomes a crucial extension of your team , and allows that agency to immerse themselves with your brand . This all-access openness and trust will ensure success . A misconception is that by working with an agency , they are doing what should , in essence , be your role as a corporate . But , the reality is , they are actually enhancing your job and saving you a whole lot of time .

When considering our column for this issue , we thought who better to

L-R : Michelle , Juliet , Kate

“ Working with a trusted agency removes all the stress , becomes a crucial extension of your team , and allows that agency to immerse themselves with your brand .”

collaborate with than our agency partner , Make Events , for its thoughts on this apparent gap . Here ’ s what Juliet Tripp , group strategy director of Make Events , had to say where she shares her tips to better collaboration .

“ Collaboration is so important in the world of events . Across every aspect and touchpoint , opportunities exist to create a more robust , valuable experience by working together as partners rather than simply suppliers . This is something we are super passionate about at Make Events ; to create a truly successful event we believe collaboration is key ,” she says .

Tripp continues : “ Firstly , getting under the skin of a brand to understand their core values and what matters most to them . When an agency or supplier can speak a brand ’ s language and comprehensively understand their vision , we can weave that into the event at every moment , thus elevating the event experience all round .”

For Tripp , communication goes hand in hand with collaboration . “ You need to ensure there are pre-determined arrangements and ways to communicate through the event planning process which suit all parties . For example , some client / agency relationships prefer phone calls , some weekly zoom meetings , some a slack channel .

“ Collaboration is finding a way towards a goal together , and by working in this way we can ensure a successful event from every side .” CN