ANYTHING ’ S POSSIBLE
Matt Franks , director of events at full service agency DRPG , says the pandemic has allowed the team to reskill and retrain to deliver on a new age of client needs .
stablished in 1980 as a corporate film company , DRPG has grown from strength to strength , honing its skills and disciplines to become the full service , creative communications agency it is today . We have a highly experienced in-house team of creatives , strategists , producers , technicians , digital experts , videographers and designers , to name but a few , who work together to deliver the best solutions and experiences for clients .
DRPG works with a large and diverse range of leading companies and brands from the automotive , retail , transport , telecoms and financial sectors among others . From the very beginning of any project , we make one simple promise to our clients : ‘ anything ’ s possible ’. It ’ s a promise that ensures our work engages , inspires and excites the audience no matter the size or seniority .
DRPG dreams up and creates experiences that make meaningful connections to challenge behaviours and increase performance .
The agency pushes boundaries , takes risks and challenges the status quo . The business delivers on a global stage , yet we maintain the personal family feel of a small business . The people are at the centre of what we do and continue to make sure ‘ anything ’ s possible ’ for some of the world ’ s leading brands .
Reskill and retrain
The starting point is working with our clients to establish clear objectives and outcomes that we can measure the success of any project against .
Matt Franks
“ The business delivers on a global stage , yet we maintain the personal family feel of a small business .”
One of the biggest challenges is delivering against the ever-changing expectations of audiences . Behaviours and expectations have moved on during the pandemic , and the way we engage needs to be through a range of blended experiences and touchpoints .
Although the pandemic had turned off the events industry , it gave us time to allow for us to retrain and reskill the team . The demand for virtual events came . All our live project managers pivoted into digital project managers to deliver on virtual events . The type of business model means we can be agile with our approach .
Pivoting live to virtual saw us needing a small amount of investment with tech . We do a lot of listening to audiences that helps us shape experiences , allowing us to get the job done . CN www . conference-news . co . uk