OMNICHANNEL COMMS
Karen Kadin , managing partner at Brands at Work , says that ‘ omnichannel ’ communications is the best way to guide clients through changeable times .
rands at Work is a boundary-pushing challenger agency through and through . We were born in a recession , so having resilience and an entrepreneurial ethos have always been part of our DNA . This challenger spirit has held us in good stead these past 17 months . Thanks to a firm financial base , deep and long-standing client relationships and – most importantly – the passionate commitment and enduring spirit of our team , we continued to grow and thrive despite the pandemic ‘ cancelling ’ our core offering of in-person events .
In a crisis , we believe communications need to be more purposeful . So , we have made the most of every chance to help our clients ( and ourselves ) build a sense of more togetherness and to communicate more intentionally and imaginatively .
Karen Kadin
In the pivot to virtual , we stayed true to our core . We remained tech agnostic and focused our creative energies on unleashing the power of human experience through theatrical , experiential and imaginative virtual engagement . We are sharper in creativity , technical prowess and content creation than ever before . And as we shift into hybrid gear , we are curating rich , relevant and engaging content delivered through dynamic omnichannel experiences , all underpinned by a compelling ‘ why ’.
No matter what the format – live , virtual or hybrid – our specialism remains unchanged : telling brilliant brand stories and delivering content-rich , audience-led experiences that continually challenge the status quo .
Complex corporate needs
There is a burning desire to return safely to live , but for corporates with complex stakeholder landscapes , international audiences , and lower thresholds for risk , it is easier said than done . If there ’ s one thing we have all learned , it ’ s that this pandemic will keep the surprises coming . Sure , there are roadmaps to ‘ normality ’ in some countries , but the fact that the dates and restrictions can change with little notice , means clients are reluctant to commit to an in-person event plan without a robust contingency plan in place .
We support our client ’ s decision-making in two key ways . Firstly , we guide them through a dashboard of control levers that determine practically what could be achieved at any given time . This examines travel , venues , vaccines and testing , among other things . Secondly , we are demystifying hybrid to show clients that hybrid isn ’ t a one-size-fits-all approach . It ’ s not the same experience across every channel . You can dial your channel mix up or down depending on your spend , ambitions , appetite for live and the practicalities . We then create the most effective experience to match those channels and audience needs .
This multi-factor approach helps clients to feel comfortable about where they sit on the hybrid spectrum yet still ensures a tailored omnichannel approach to their communication . CN www . conference-news . co . uk