BRAND FOUNDATIONS
Giles Cattle , director of strategy , creative and business development at Strata Creative Communications , says clients have never had so much variety .
e are an integrated brand experience agency , delivering creativity , quality and business efficiency for our clients . We engage consistently with all their audiences because we don ’ t think it ’ s B2B or B2C , it ’ s business to everyone .
Our integrated approach allows us to help brands at every level , from articulating strategy through to managing delivery , seamlessly through a single touchpoint . It saves our clients time , protects their brand , and allows us to creatively execute on every channel .
Optimising ROI
Although the industry has experienced profound change this past year or so , the importance of providing a solution that optimises ROI has not . The variety of delivery options has expanded , and the opportunity to tailor experiences – and measure their effectiveness – has grown too .
We help clients exceed their objectives by using audience insight , not the functionality of a
Giles Cattle platform , to fuel authentic , effective brand experiences . As audiences continue to work remotely , and cost efficiency remains a priority , it makes F2F a premium experience – and investment – so choosing the best solution starts with creating the right message and the most engaging content regardless of channel . Then , we can help choose the best experience – live , virtual or both – to drive engagement , and measurable performance . CN www . conference-news . co . uk